Top 5 Social Networking Apps in Guatemala, Q4 2022

In Q4 2022, the top 5 social networking apps in Guatemala showcased distinct performance trends across downloads, revenue, and active users. Here's a detailed look at their metrics:

WhatsApp Messenger experienced fluctuations in weekly downloads, starting at approximately 81.8K in late September and dipping to a low of around 48.5K in late November before recovering to about 71.5K by the end of December. Revenue for the app remained relatively stable, peaking at $25 in late October and maintaining a consistent range between $18 and $24 throughout the quarter. Weekly active users showed a slight decline from approximately 6.49M in early October to about 6.40M by the end of December.

Facebook saw a steady increase in weekly downloads, starting from around 80.2K in late September and reaching a peak of approximately 97.8K in mid-December. The app's weekly revenue fluctuated, peaking at $1.4K in late September and hitting a low of $1K in early December. Active users consistently grew from approximately 6.88M in late September to about 7.21M by the end of December.

Messenger had varied download trends, beginning with around 72.9K in late September, dipping to 59.7K in late November, and peaking at approximately 81.7K in late December. Weekly active users saw a gradual increase from about 1.26M in late September to approximately 1.29M by the end of December.

Telegram Messenger experienced a decline in weekly downloads from around 27.3K in late September to approximately 16.3K by mid-December. Revenue showed a steady range, peaking at $206 in mid-November and maintaining between $141 and $185 throughout the quarter. Active users exhibited a slight downward trend from approximately 330.8K in late September to around 320.7K by the end of December.

BeReal: Photos & Friends Daily had lower download numbers compared to other apps, starting at around 4.8K in late September and decreasing to approximately 2.3K by the end of December. The app's active users saw growth, starting from about 31K in late September and reaching approximately 42.8K by the end of December.

These insights, derived from Sensor Tower data, highlight the varying dynamics of social networking apps in Guatemala during Q4 2022. For more detailed analysis and insights, visit Sensor Tower.